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‘People lean towards plant-based versions of the flavorful and comforting recipes they love’

'People lean towards plant-based versions of the flavorful and comforting recipes they love'

“Expanding the Bowls line was a great opportunity to leverage growing demand for frozen foods. Consumers seek flavorful, convenient heat-and-eat options that provide a more complete meal,”​ Jennifer Barnes, vice president & general manager at Sweet Earth Foods, told FoodNavigator-USA. 

According to Barnes, Sweet Earth’s entrée bowls are the largest product line for the brand, growing by double digits in the last 52 weeks. 

“Bowls have been a brand staple for years now and closely reflect our mission to provide wholesome and delicious options that help make it easy for consumers to eat plant based,”​ she said. 

‘Grocery stores are filling shelves with globally inspired dishes and ingredients’

Its newest frozen entrée bowls varieties — Korean BBQ-Style Chik’n Entrée Bowl and Cacio e Pepe — are the latest globally-inspired flavors for the Sweet Earth brand, which has seen strong success with other international flavors in its portfolio such as its General Tso Bowl and Curry Tiger Bowl offerings, which have both become top consumer favorites, according to Barnes.

“Over the past few years, international flavors have become more popular and grocery stores are filling shelves with globally inspired dishes and ingredients. Cacio e Pepe and Korean BBQ are two dishes that have surged in demand, gaining momentum across restaurant menus, social media and among foodies,”​ said Barnes.

“Sweet Earth is expanding our frozen bowls line in response to the continued growth in consumer demand for frozen meals that satisfy these interests.”

According to Datassentials June 2021 data, consumption of Cacio e Pepe has grown by over 35% in restaurants and Korean BBQ is one of the top Korean dishes consumed in the US.